Stop Being So Secret

I don’t know about you, but all too often people claim to have the secret answer, secret ingredient, the magic bullet or whatever else they won’t tell you how they do it.

As a kid I can remember watching a magic show and being amazed by the silver rings that were so shiny and apparently solid construction, only to be surprised when the magician was able to “magically” separate them in an instant. This is great for kids, but bad for marketers. Clients don’t want magic tricks, or smoke and mirrors, they want answers and strategies that are based on a solid analytical foundation and yield great results.

Recently I stayed at a Ritz Carlton and had an amazing meal to which I commented to the waitress how good it was – her response, would you like the recipe? I was flabbergasted, here I was enjoying something new and delicious and they were going to provide me with the step by step process to enjoying the meal again and again.

Imagine if you had a relationship with your business partners, wherein they would explain the recipe to you and help you to replicate the results over and over. That would be the definition of a long term partnership - and it would be delicious.

At Blu we believe in the process of walking through challenges with our clients and answering the 7 questions that surround every marketing challenge and in turn serving up great results for our clients.

Bon Appetite.