You know the old saying, “you get one chance for a first impression”? How true this still is even when we are inundated with marketing efforts across all different marking channels. There seems to be a shift these days from the old school approach of needs based selling to selling the item of the day. While the item of the day may impact the bottom line temporarily does it grow your customer base and provide long term value for your company? The Art and Science of gathering information from clients through a needs based analysis seems to make the most sense in impacting revenue for the short and long term. If profit is a result of customer behavior then how do you get the customer to behave in a way that is profitable? The answer is as it has always been, ask the right questions, put the customer in the right product that suits their needs, and grow the relationship through your marketing efforts.
It’s obvious that everyone needs revenue and profit today. Deviating from the “Stimulus” framework of our government, we believe that there is significant danger in focusing only on Today. The trick is driving traffic for the day as part of a methodical migration process from the long term.
A wise man once told me that a man who can only see the tips of his shoes and not the road in front of Him is bound to trip or get lost. Don’t let that happen to you.
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