“SO WHAT”

Do you ever watch or read an advertisement and immediately think to yourself, “So What”. It happens to me all the time. The “what’s in it for me factor” is left out of most advertising these days. The basic rule still stands that the consumer must be able to see the benefit to them before a purchase is made. Seems simple enough, however it escapes most campaigns. So did the marketers get so caught up in the ad campaign that they simply forgot about what makes the consumer buy?

Developing marketing campaigns is like putting a puzzle together, you have to have the right pieces in the right place to see the whole picture. In order to see the whole picture you have to ask the right questions to develop a campaign that draws the consumer to your brand and product. At Reflex Blu the process is called "7 Questions, 1 Answer". This 7Q1A process is the foundation and path to successful marketing campaigns that drive ROI. We work with clients across all industries and the “So What” to us is bottom-line results. We believe that by asking the right questions we can deliver the right results for you time and time again.